Introducing our new mail inserter with on-board camera matching!

We are thrilled to announce the launch of our shiny new Smart mail inserter. As part of our Covid recovery we wanted to increase our offering embracing the latest in camera matched mail technology.

Many housebuilders have been announcing plans for a responsible and compliant return to construction over the next few weeks. Soon after that their marketing suites will open. As the

The versatility of the KAS Ascent was an immediate attraction, offering a feature-packed 7k per hour envelope insertion alongside a host of smart features.

This low-energy machine has four on-board cameras that read barcodes on documents providing a perfect matched contents solution. This might be multi-page documents or variable leaflet documents that are all matched, folded & inserted in one continuous process. To ensure mailing integrity we can even provide an insertion report that is barcode driven and tracks the pack content right through to envelope insertion.

Making this step to a smart, high tech solution is a critical part of our Covid recovery and has been made possible by some grant funding provided by the New Anglia Local Enterprise Partnership. Through their Business Resilience and Recovery Grant scheme we have been able to take our direct mail insertion to a new level. Their belief in our recovery plans and being prepared to support us through this grant has allowed us to take a huge step forward at a very challenging time.

So if you need to send matched financial statements, variable length marketing letters or even variable leaflet enclosure then please get in touch.

Direct mail has become an increasingly effective channel through the pandemic but it now requires a more sophisticated approach. We recently introduced QR code printing to our customer mail pieces to track recipient interaction with their digital space and needed to add this same tech led approach to our mail production. By offering barcode driven, camera matched campaigns our clients can now send variable length bills or statements and can even target specific product leaflets to their recipients based on their interests or buying history. With the letterbox creating more impact than the inbox we need to provide our clients with the best industry leading mail solutions. The customer feedback so far has been amazing, we are thrilled that the New Anglia LEP supported our vision and helped to make this possible.

Nick Pryke, Chief Operating Officer.