Marketing to older people

We have a long history in direct response marketing to older people and a deep understanding of the needs of this rapidly changing and growing demographic.

We take all of your data sources, pull them together, and simplify the findings to give you true clarity and marketing insight that you can action. We then take that information combine it with segmentation and profiling to get a fuller understanding of your customers, what media they consume, what messages they will respond to and where to find them.

Only then can you understand what potential you have with your campaigns, and truly assess whether your activity is a success.

We are also committed to sharing our knowledge how to effectively communicate with this audience and run regular events under the banner of ‘SilverMarque’. We are currently organising our 20th event to bring together key people in the industry and the media and to discuss the ever changing needs of this demographic and how as an industry we can best meet their needs.

Some of our recent brand experience:

Direct Response Marketing Clients

I have been fortunate enough to work with some incredible agencies over the years, from the biggest names to one-man bands, and I can honestly say that Precision are a stand-out among them all.

To find out more about marketing to older people please visit: