PRESS RELEASE: Precision Marketing Group joins the Carbon Balanced Paper programme

CarbonCo is delighted to announce that Precision Marketing Group has joined The Carbon Balanced Paper programme. As a leading uniquely placed Creative Marketing and Marketing Solutions company with specialism in healthcare, technology and logistics, Precision Marketing Group helps brands reach their perfect audience.

From 1st May 2025, Precision Marketing Group will carbon balance all of its primary fossil fuel impacts through World Land Trust’s Carbon Balanced Paper programme, reinforcing its strong environmental credentials that has already been recognised with a Suffolk Gold Charter Award.

“Precision is thrilled to mitigate our Scope 1 & 2 emissions via the amazing World Land Trust carbon balancing scheme delivered by CarbonCo.”

Nick Pryke
Chief Operating Officer

“Precision is thrilled to mitigate our Scope 1 & 2 emissions via the amazing World Land Trust carbon balancing scheme delivered by CarbonCo’.

‘It allows us to balance our current direct unavoidable emissions, whilst we continue to focus and invest to our continued carbon reduction projects,” explained Nick Pryke, Chief Operating Officer of Precision Marketing Group. “The programme offers the perfect solution to do this, with its simple, trusted and ethical approach that goes beyond simple carbon mitigation to forest preservation and endangered species protection.”

Through Carbon Balanced Paper, Precision Marketing Group is able to take direct action to mitigate a large proportion of its current operational impacts, positively impacting its own carbon footprint. Its clients will also benefit from promoting their printed materials as ‘Carbon Balanced Print’ when using Carbon Balanced Paper, clearly demonstrating their commitment to the environment.

“We are thrilled that Precision Marketing Group has joined the Carbon Balanced Paper programme and community,” said Paul Opie, Partnership Director of CarbonCo. “Sustainability is a fundamental commitment that has been embedded into the operation of the business, which is taking action to mitigate their current unavoidable impacts and make an immediate measurable difference as they transition to a low impact business. We really look forward to continuing to support them on their determined carbon reduction journey.”

Carbon Balanced Paper and Print works with the international environmental charity World Land Trust, which uses funds raised through the scheme to protect and restore some of the most threatened and biodiverse-rich areas of forestry in the world. With specific carbon projects in Mexico, Uganda and Guatemala, Carbon Balanced Paper and Print provides funds that protect these habitats and the wildlife within them, while preventing the release of CO2 into the atmosphere through deforestation and forest degradation as well as sequestering carbon from reforestation and regeneration work.

As part of the Carbon Balanced Paper and Print scheme, companies can use the highly trusted and recognised World Land Trust logo on their paper and print to communicate their support and corporate responsibility. The total amount of CO2e balanced and land area preserved and protected is also recorded on a unique certificate, which can be used for environmental reporting and marketing purposes.

Carbon Balanced Paper and Print, is delivered in partnership with international conservation charity World Land Trust, offering a simple way for organisations to balance the impacts of paper and print by protecting the world’s most biologically significant and threatened habitats.

Since its launch, over 5,000 brands and organisations have taken positive action by choosing Carbon Balanced Paper. In total, over 600,000 tonnes of CO2e have been balanced, helping World Land Trust protect 90,500 acres of threatened habitats.

www.carbonbalancedpaper.com
01327 828 820
info@carbonbalancedpaper.com

The Precision Group is made up of a range of talented, dedicated, and driven people with expertise ranging between data, technology, healthcare, logistics, marketing, and everything in between. What the Precision group delivers is end to end. Helping your audience to engage with your brand for the very first time to nurturing your biggest advocates.

Providing direct mail and assimilated multiplatform marketing and creative services with in house storage and distribution. The Precision Group includes Healthcare Solutions, Creative & Media, Marketing Services, Research Services, and their own in-house Pharmacy, all working in tandem to provide a streamlined and powerful holistic approach.

https://precision.co.uk
01284 718900
nickp@precision.co.uk

World Land Trust (Charity No. 1001291) is an international conservation charity that protects the world’s most biologically significant and threatened habitats acre by acre. Since its foundation in 1989, World Land Trust has funded partner organisations around the world to create reserves and provide permanent protection to habitats and wildlife. To date, World Land Trust has helped secure more than 3,313,182 acres of threatened habitat in over 20 countries. WLT patrons include Sir David Attenborough OM CH FRS, Steve Backshall MBE, David Gower OBE and Chris Packham CBE.

www.worldlandtrust.org