Bespoke, discreet, 7-day express delivery distribution model of ellaOne® direct to consumer.
Precision provided a unique, full eCommerce distribution service for Perrigo, the European leader in emergency contraception. From eCommerce ordering, to pick, pack and delivery to customers within three hours, 7 days a week.
Perrigo, manufacturers of the emergency contraceptive pill, ellaOne, have revolutionised the way that women can order the ‘morning after pill’. ellaOne is already available through traditional pharmacy retail outlets, but Perrigo were keen to exceed customer expectations for convenience and ease of purchase.
Precision were able to offer a complete distribution management solution for Perrigo, providing full flexibility to the customer through launching a 24-hour, 7 day-a-week, entirely discreet eCommerce fulfilment delivery service.
Taking emergency contraception is more effective the sooner you take it, so why wouldn’t we offer a convenient and fuss-free eCommerce fulfilment delivery option, giving consumers back control of where they would like to receive their product and Express delivery of healthcare products directly to customers for Perrigo; sending it out in discreet packaging helping to reduce the embarrassment associated with buying EHC?
Finding a pick and pack distribution company who could not only manage the full eCommerce offering for us, but who also fully complied with the MHRA’s guidelines on selling (P) medicines has really allowed us achieve our goal of helping women take control of their emergency contraceptive needs.
Kate Evans, Marketing Director of ellaOne
Our eCommerce solution
Precision put together the ultimate end-to-end eCommerce solution, which stands apart from its competitors. With statistics suggesting that 47.14% of consumers are expected to purchase healthcare products online by 2027, implementing an effective eCommerce platform is fundamental. In addition, those consumers who use retailers ‘click and collect’ services were often having their chosen products switched to another product at the point of collection. Precision provided the solution; starting with the eCommerce site design, order processing, pick, pack and dispatch, and delivery to the customer’s destination of choice. In addition to all the necessary sales, stock, and financial reconciliation and reporting, we also provide full customer service management, and have access to our own pharmacist who can offer medical advice if required.
Traditional retail websites can often come with delayed shipping, and with a product of this nature, it was imperative that this was not the case for ellaOne. Perrigo wanted to take control of the purchase options available for customers of ellaOne, and to be able to provide a quick, discreet, and convenient customer journey from start to finish. In essence, deliveries are made 7 days-a-week, using a next-day delivery service through our trusted courier. The ultimate efficiency test of this system was being able to deliver to fulfil three-hour eCommerce delivery; for Perrigo and Precision, this was a first for the healthcare industry, and one we are together immensely proud of.
To enhance the customer experience, ellaOne is shipped in bespoke, discreet packaging which corresponds to the branding colours of the product. A careline card, alongside some "keep in mind" information regarding the product is also included within the packaging. A flyer which provides information for another Perrigo contraceptive product, and a trackable QR code which leads directly to the site for purchase is also included. Various payment methods, including Apple Pay, Google Pay, and PayPal are accepted – giving the customer further flexibility.
eCommerce site design.
The eCommerce website design makes it possible for customers to complete their purchase in as few as 3 clicks, setting it further apart from its competitors. ellaOne customers could now:
- Complete a short and simple questionnaire to check eligibility for the purchase of ellaOne, which is then approved by a registered Pharmacist. This is a requirement for the purchase of a P (Pharmacy Sale) medicine. If required, the Pharmacist can have a confidential chat with the customer before advising on purchase.
- Order their emergency hormonal contraceptive (EHC) and have it delivered the very next day, even over the weekend.
- For Central and Greater London out to the M25, they could also receive their EHC within three hours. At any chosen location and time specified.
- Be reassured that they can contact a trained member of the Customer Services team 24 hours a day, by email or by telephone.
- Fully track their order and their delivery window.
- Receive their product direct to their chosen location in totally discreet packaging.
Safety behind the scenes.
The safety of customers is paramount in the supply of any licensed medicines. In the design and development of the ellaOne Direct eCommerce site, an assessment of potential drug interactions and medical conditions had to be built in, to ensure that ellaOne could not be supplied to an individual for which it is not suitable.
Precision’s highly skilled team of in-house eCommerce site developers devised an algorithm that ensured the Supervising Pharmacist could intervene and contact any customer that was classed as requiring a follow-up consultation. All orders flagged by the site as ‘Needs Approval’ were then contacted by the Pharmacist for a confidential discussion before offering appropriate advice on supply of ellaOne.
End-to-end eCommerce fulfilment services.
At Precision, we understand that eCommerce is an increasingly important and growing channel of distribution for products within many industries. But many companies, especially SMEs, often do not have the knowledge, skill, or ability within their team to manage the eCommerce fulfilment that accompanies this relatively new distribution channel. For medicines, in particular, there is the added challenge of gaining MHRA approval of warehouse and distribution facilities. This is where Precision excels!
Our end-to-end eCommerce fulfilment service for clients allows us to:
- Store stock in our MHRA licensed warehouse, where we can then pick, pack, and dispatch your product.
- Full eCommerce site design, development and build from our carbon neutral headquarters.
- Medical advice through our trusted pharmacist.
- A fully trained 24-hour Customer Service team via telephone and/or email.
- Trusted courier services to meet with delicate time frames.