by Ben Walker | Mar 22, 2024 | Blogs
Cookies, QRs, and Communications: The shift towards localised, hyper-personalised multichannel marketing With Google’s cookie changes coming into effect, how will marketing communications shift and adapt? by Ben Walker Privacy is important. Marketing is...
by Ben Walker | Mar 22, 2024 | Blogs
Localised marketing through multiple channels Technology has progressed so much that we have multiple different connections from within the household. Additionally, old mediums such as print are still very much alive and effective, so there are more ways than ever to...
by Ben Walker | Mar 22, 2024 | Blogs
Generating strategic automations with marketing technologies. “Optimise business processes, enhance efficiency, and improve your client acquisition and retention.” by Ben Walker Automation is the future. With automation, you can make data-driven decisions...
by Ben Walker | Mar 22, 2024 | Blogs
The role that marketing plays in driving staff and resident recruitment; specific to the care sector. Leveraging direct mail marketing strategies for effective staff and resident recruitment. Care roles have always been notoriously difficult to recruit for, and the...
by Ben Walker | Feb 14, 2024 | Blogs
Introducing our new mail inserter with on-board camera matching! We are thrilled to announce the launch of our shiny new Smart mail inserter. As part of our Covid recovery we wanted to increase our offering embracing the latest in camera matched mail technology. Many...
by Ben Walker | Feb 14, 2024 | Blogs
The personalisation privacy paradox, and why Zero-party data collection should be a key part of your planning in 2023! As Google plans to phase third-party cookies out of its Chrome browser by 2024, marketers have shifted their focus to zero- and first-party data....
