Precision Takes Home Top Award at Strategic Mailing Performance Awards

We’re delighted to announce that Precision’s campaign for Subway was named The Platinum Winner at the 2022 Strategic Mailing Performance Awards.

The annual awards celebrate companies who’ve achieved outstanding results for their clients and look to showcase exceptional work across the industry that made the difference to a client’s mailing or campaign.

Judges were marking how mail producers have helped a client with the strategy, creative and use of data to drive evidenced performance. They found Precision’s work with Subway to be worthy of the top award of the evening – The Platinum Envelope Award, for an outstanding entry with outstanding results.

The Awards evening was held at the Mail Rail Museum in London, with judges including Philip Ricketts, wholesale commercial director at Royal Mail; Jack Gallon, the creative director of MBAstack; Rik Moore, strategy director for the Kite Factory; and Kevin Green, the partnering director at Read Group.

This is the second award Precision’s campaign with Subway has won in the past two months. It was also the first ever recipient of Campaign magazine and Marketreach Trailblazing Mail award.

Read more about how we combined the clever use of data and smart technology to deliver a customised per store, hyper-local offer using personalised and dynamic QR codes for Subway.