"Seasonal products are more memorable when done right and will have your customers begging for another round."by Ben...
The power of pumpkin spice: How to create a memorable brand experience
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Blog Author Results
Articles written by Ben Walker
Understanding the Power of Nostalgia in Marketing Campaigns
"Marketers have been using nostalgia as a tool to communicate with their audience for decades."by Ben WalkerRemember...
Sustainable Mail: Oxymoron or Present-Day Reality?
"The direct environmental impact of mail can be controlled and reduced significantly from source."by Nick PrykeAs a...
Targeting your perfect audience: How to use data to improve your marketing success
"If you know the type of person most likely to convert, why not just talk to them rather than waste time, energy, and...
Door drops vs direct mail: the power of a multichannel approach.
"Multichannel marketing gives you the power and the opportunity to mix and match how you get a message to your...
Introducing our new mail inserter with on-board camera matching!
We are thrilled to announce the launch of our shiny new Smart mail inserter. As part of our Covid recovery we wanted...
Cookies, QRs, and Communications: The shift towards localised, hyper-personalised multichannel marketing
With Google's cookie changes coming into effect, how will marketing communications shift and adapt?by Ben...
Localised marketing through multiple channels
Technology has progressed so much that we have multiple different connections from within the household. Additionally,...
Targeted Solutions for Care Services: Reach, influence and recruit your perfect customers and carers.
Generating Strategic Automations
"Optimise business processes, enhance efficiency, and improve your client acquisition and retention."by Ben...
The role that marketing plays in driving staff and resident recruitment; specific to the care sector.
Leveraging direct mail marketing strategies for effective staff and resident recruitment.Care roles have always been...
Strategic customer profiling for Adlington Retirement Living.
Redefining a specific customer profile for effective marketing campaigns that increases ROI within the retirement...